RTB allows you to look for the ad inventory that matches your specific objectives and get only what you need. This results in a higher profit as the cost of sales is lower.
Why does RTB matter?
Now you can deliver the right message to the right customer at the right moment. Due to real-time bidding, there is no need for media buyers to work with publishers as well as ad networks to negotiate prices. Thus, you can access a huge range of inventories across a variety of sites and get only the most relevant impressions We support all Display Advertising and Video formats